The League’s Marketing Awards program recognized the most successful and creative marketing efforts of our affiliated credit unions with the presentation of Pinnacle Marketing Awards during the Convention Awards Luncheon on August 1, 2007.

The Pinnacle Marketing Awards embody the League’s approach in promoting and giving recognition to marketing professionals who have developed successful marketing programs that have increased awareness of credit unions and produced significant results.

Credit unions were encouraged to submit one entry for each of the following categories:

• category I - Awareness: Membership Kits
• category II - Penetration: Membership/Product (requires Brief of Effectiveness and results calculations)
• category III - Reports: Annual Reports (developed in 2006 for 2005 fiscal year)

For program details or entry submission information, click on the links below:

Marketing Awards Program 2007
Sample Brief of Effectiveness

All of this year’s marketing award entries are posted on this page for viewing. Our intent is that through the sharing of ideas, creativity will be stimulated and a fresh approach to credit union marketing within New York State will be encouraged.

Take a few minutes to view some innovative approaches to credit union marketing.

 

Category I - Awareness: Membership Kits (click on links below to view large images of entries)

$51-100 million
Agency
Hudson River Community CU
”Making Life Better” Category Winner

Over $500 million
Non-agency
Mid-Hudson Valley FCU
“Mid-Hudson Valley Views” Category Winner

Category II - Penetration: Membership/Product (click on links below to view large images of entries)

Over $500 million
Agency
Quorum FCU
”We’ve Got You Covered” Category Winner, BEST IN SHOW

Over $500 million
Non-agency
Capital Communications FCU
”Pick a Winning Rate This Fall”  Category Winner

Over $500 million
Non-agency
Hudson Valley FCU
”Flexible, Strong, Competitive”

Over $500 million
Non-agency
Teachers FCU
”E-Statement “Fast Safe Free”

Over $500 million
Non-agency
Visions FCU
”Pump up the Savings”

Category III - Reports: Annual Reports (click on links below to view large images of entries)

$51-$100 million
Agency
Alternatives FCU
2005 Annual Report, "Real People"  Category Winner

Over $500 million
Agency
Teachers FCU
2005 Annual Report "Different"  Category Winner

Over $500 million
Non-agency
Capital Communications FCU
2005 Annual Report “Growth”

Under $20 million
Non-agency
Gates Chili FCU
2005 Annual Report, "42 Years of Excellence"

$51- $100 million
Non-agency
Horizons FCU
2005 Annual Report, "Community"  Category Winner

Over $500 million
Non-agency
Mid Hudson Valley FCU
2005 Annual Report, "Branching Out" Category Winner

$51- $100 million
Non-agency
Ulster FCU
2005 Annual Report, "Members"

 

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New York State Credit Union League, Inc. & Affiliates
P.O. Box 15118, Albany, New York 12212-5118 | 19 British American Boulevard, Latham, New York 12110
800-342-9835 | Fax 518-437-8284
Copyright © 2007 New York State Credit Union League, Inc.