The New York State Credit Union League has launched an exciting educational campaign. It’s purpose – to elevate awareness of what credit unions mean to the people they serve. We believe that behind all financial decisions are emotional motivations, so the messages and images found within the marketing materials have been crafted to resonate in the hearts and minds of our audience through language that is inspiring but not intimidating.
The key takeaway message and the call-to-action is www.CreditUnionsFORYOU.com which becomes the driving theme of the campaign.
The visual cornerstone of the campaign is the blue marker. The idea of “making your mark” represents how member-owned means empowering people to control their finances, their goals – and their lives.
- CU's Hit the Airwaves
- Letter to credit unions from the League’s VP of marketing & communications
-
Awareness campaign brochure
-
Informational article from Connection magazine
- About the new website
- Media plan
o Albany TV Ad Schedule
o Buffalo TV Ad Schedule
o Long Island TV Ad Schedule
o North Country TV Ad Schedule
o Orange County Movie Theater Run Schedule
o Rockland County Movie Theater Run Schedule
o Syracuse TV Ad Schedule
o Ulster County Movie Theater Run Schedule -
Demographic market area (DMA) map
- Marketing materials
-
Newspaper ad
-
Marketing materials order form
- Radio Spot Taggable - Version 1 (MP3 file)
- Radio Spot Taggable - Version 2 (MP3 file)
- Radio Spot - Spanish Version (MP3 file)
