New York State Credit Union League
Awareness Campaign
Media Plan
Albany Coverage
Buffalo Coverage
Long Island Coverage
Syracuse Coverage
NYC surrounding area county coverage
New York State Credit Union League
Awareness CampaignMedia Plan
Albany Coverage
Primary vehicle: Television broadcast affiliate, also local website exposure Coverage: 555,000 Households - National TV Rank- 56 Counties covered: Albany, Columbia, Fulton, Greene, Hamilton, Montgomery, Rensselaer, Saratoga, Schenectady, Schohaire, Warren and Washington Station: WNYT (NBC Affiliate) Timing: Weeks of 10/1, 10/8 and 10/15 Day Parts: Early Morning News, Prime Time, and Late News 120 Spots or 360 GRP's Programming Highlights: Today Show Heros Biggest Loser Deal or No Deal NFL on Sunday Night Web Presence Buffalo Coverage
Primary vehicle: Television broadcast affiliate, also local website exposure Coverage: 640,000 Households - National TV Rank 49 Counties covered: Allegany, Cattaraugus, Chautauqua, Erie, Genesee, McKean, Niagara, Orleans, Potter and Wyoming Station: WKBW (ABC Affiliate) Timing: Weeks of 10/1, 10/8 and 10/15 Dayparts: Early Morning News, Prime Time, and Late News 60 Spots or 190 GRP's Programming Highlights: Good Morning America Dancing with the Stars Private Practice Grey's Anatomy The Bacholar Web Presence Long Island Coverage
Primary vehicle: Cable television Counties covered: Nassau and Suffolk Coverage: extremely high (86%) cable penetration within Nassau and Suffolk counties Reaching 900,000 households Timing: Weeks of 10/1, 10/8 and 10/15 - Spots air 5:00 p.m. - Midnight Channels Purchased: AMC, ESPN, FZ, Lifetime, TNT, USA and News 12 Dayparts: Primetime and Weekends 105 to 115 spots total Specific Programming: MNF each week Saving Grace season finale Damages on FX Various prime movies Added Value: Traffic and Weather billboard sponsorship (60 billboards) Web Presence on News 12 Syracuse Coverage
Primary vehicle: Television broadcast affiliate, also local website exposure Coverage: 387,000 Households - National TV Rank 79 Counties covered: Cayuga, Cortland, Madison, Oneida, Onondaga, Oswego, Seneca and Tompkins Station: WSYR (ABC Affiliate) Timing: Weeks of 10/1, 10/8 and 10/15 Dayparts: Early Morning News, Prime Time, and Late News 70 spots or 230 GRP's Programming Highlights: Good Morning America Private Practice Grey's Anatomy The Bachelor Big Shots Extreme makeover: Home Edition Web Presence NYC surrounding area county coverage
Dutchess, Orange, Putnam, Rockland, Ulster and Westchester counties
To be determined
New York State Credit Union League, Inc. & Affiliates
P.O. Box 15118, Albany, New York 12212-5118 | 19 British American Boulevard, Latham, New York 12110
800-342-9835 | Fax 518-437-8284
Copyright © 2007 New York State Credit Union League, Inc.
