News Release
Contact: Public Relations Coordinator
(800) 342-9835, ext. 8130League Receives Three Apex Awards
(July 17 - Latham, NY) – The New York State Credit Union League (NYSCUL) has received three Awards of Excellence in the categories of Magazines and Journals; Marketing & Public Relations Campaigns; and Special Purpose Campaigns, Programs & Plans from the 19th (2007) Annual APEX Awards for Publication Excellence.
The first award for Magazine & Journal – Print over 32 pages recognized the League’s quarterly four-color magazine, Connection. The publication is produced by the League’s Marketing and Communications department.
The second award was for Covera Card Solution’s ATM awareness campaign: At Home…Far Away…And Everywhere in Between. Created by the League’s in-house marketing/communications team, the campaign called attention to the availability of the CO-OP Network’s 25,00+ surcharge free ATMs.
The New York Credit Union Foundation’s Solutions to the Youth Financial Literacy Puzzle Campaign, also developed in-house by the League’s marketing/ communications arm, won NYSCUL’s final Apex award for 2007. The full-color piece was designed to resemble a small version of a 5-subject spiral-bound notebook.
“It’s an honor to receive these awards,” said NYSCUL President/CEO William J. Mellin. “It’s also a testament to our outstanding marketing and communications team that continues to win recognition for publications and programs created for the League and its affiliates.”
The 2007 APEX competition drew nearly 5,000 entries for the 105 subcategories in which they present awards.
The APEX Awards for Publication Excellence is an international annual competition that recognizes outstanding publications ranging from newsletters and magazines to annual reports and training materials. Awards are based on excellence in graphic design, editorial content and the ability to achieve overall communications excellence. It is sponsored by Communications Concepts, a resource organization for professional communicators.
The New York State Credit Union League (NYSCUL) has served as the trade association for the state’s credit unions for 90 years. It is the fifth largest league in the country. New York credit unions have assets of more than $37 billion and more than 4.1 million members. To learn more about the League, visit www.nyscul.org.
New York State Credit Union
League, Inc. & Affiliates
P.O. Box 15118, Albany, New York 12212-5118 | 19 British American Boulevard, Latham, New
York 12110
800-342-9835 | Fax 518-437-8284