News Release: NYSCUL Marketing Award Winners Revealed

(August 21 - Latham, NY) – The New York State Credit Union League recently announced the winners of its 2007 Pinnacle Marketing Awards.

The Pinnacle Marketing Award, now in its second year, recognizes credit unions that have designed the most successful and creative marketing campaigns throughout 2006. Campaigns are judged on clarity of their goal, creative execution, quality of production, and of course, campaign results.

Garnering the "Best in Show" award was Quorum FCU for their Product Penetration entry, "We’ve Got You Covered.*"

"All of this year’s entries clearly illustrated that when marketing planning and creativity successfully come together, increased awareness and credit union growth are the result," said the League’s Vice President of Marketing and Communications Camille Aleixo.

Category	Credit Union	Asset Size	Agency	Entry
Membership Kits	Hudson River Community CU	$51-$100 million	Agency	"Making Life Better"
Membership Kits	Mid-Hudson Valley FCU	Over-$500 million	Non-agency	"Mid-Hudson Valley Views"
Product Penetration	Quorum FCU	Over $500 million	Agency	"We’ve Got You Covered"
Product Penetration	Capital Communications FCU	Over $500 million	Non-agency	"Pick a Winning Rate This Fall"
Annual Reports	Alternatives FCU	$51-$100 million	Agency	"Real People"
Annual Reports	Horizons FCU	$101-$500 million	Non-agency	"Community"
Annual Reports	Teachers FCU	Over $500 million	Agency	"Different"
Annual Reports	Mid-Hudson Valley FCU	Over $500 million	Non-agency	"Branching Out"

The New York State Credit Union League (NYSCUL) has served as the trade association for the state’s credit unions for 90 years. It is the fifth largest league in the country. New York credit unions have assets of more than $37 billion and more than 4.1 million members. To learn more about the League, visit www.nyscul.org.